High-Converting SEO & GEO Website
The front door that ranks, captures, and routes demand, built backward from what your buyers already search.
Part of the Growth OS feedback loop. This pillar drives the Page stage.
The breakdown
Infrastructure, Optimization, Growth.
Infrastructure
Without this you only have a brochure. Leads don't magically appear, you have to engineer the way customers find you.
Brand-true design and animation
Design and motion that actually translate your brand identity, not a template. This is what separates a real engine from a digital business card.
SEO and GEO optimization
Become visible in search engines and AI assistants. Industry pages, location hubs, client studies, FAQs, blogs, and lead-magnet pages, all reverse-engineered from what your customers actually search.
Go deeper
GEO (generative engine optimization) means structured, authoritative content eligible to be cited by AI answer engines, not just ranked by Google. As buyers shift from searching to asking, the same pages are already positioned.
Optimized lead magnets
An AI-powered tool that fully solves one narrow problem and reveals the next one. A free audit, diagnosis, free trial, or 'free step 1 of X', delivered as software the visitor actually uses.
Go deeper
It hands the visitor real value before asking for anything, then qualifies them on the way out, so a cold searcher becomes a tracked, pre-qualified lead automatically.
A clear call to action
What to do, and the reasons to do it right now. One dominant next step, not a wall of competing buttons.
An onboarding system
Interested? Book a call and you receive an engaged, pre-qualified lead. Not ready? Subscribe to a nurture track that warms them and keeps you top of mind until they are.
Optimization
Know how many, who, when, and what's working, then act on it.
Page analytics
Complete PostHog integration, heatmaps, and custom conversion events. See exactly who converts, where, and what to fix.
SEO and GEO feedback loop
A seamless connection to search-engine analytics: where you rank, for what terms, what's trending up, what's trending down. The site updates constantly based on it.
Content generation
Stay in tune with news, industry events, and anything new and relevant to your customers, then turn it into pages while it's still timely.
Growth
An ever-changing, non-static website that converges on what actually converts.
Retroactive updates
Double down on the messages that are working, refresh pages, add blogs and news, and optimize to real client and conversion feedback. The site works toward results, not toward a launch date.
We built a growth engine that ranks #1, captures commercial leads, and compounds, at $0 ad spend.
We ran Growth OS for Promise Energy, a California commercial-solar company, and turned an aging brochure site into the #1 organic result for warehouse-and-logistics solar, generating inbound, pre-qualified deals while paid outreach was paused.
- Client
- Promise Energy, commercial & multifamily solar, California
- Engagement
- Full Growth OS build + operation
- Timeline
- Launched Aug 26, 2025, operated through May 2026
- Headline result
- 180,059 organic impressions, #1 logistics-solar rankings, inbound deals, at $0 ad spend
The challenge
Promise Energy had a track record most installers would envy, the 2.2 MW LA Convention Center array, the first ZNE multifamily project in LA, 500+ projects since 2012, but online they were invisible. The site was an aging Squarespace brochure with no search footprint, no lead-capture mechanism, and no way to turn high-intent commercial buyers into conversations. For a six-figure commercial sale, every month of invisibility is lost pipeline.
What we built
52+ SEO/GEO pages, reverse-engineered from real buyer searches
4 location hubs (LA, Orange County, San Diego, Inland Empire), 10 industry pages (warehouse/logistics, manufacturing, healthcare, retail, agriculture, multifamily, cannabis), 24 service × city landing pages, 21 long-form guides including an 11,900-word commercial-solar guide, plus FAQ-schema and blog content.
An AI-powered solar calculator lead magnet, the centerpiece
A 4-step flow: enter a property address, instant roof analysis via the Google Solar API, answer 5 pre-qualifying questions, unlock a GPT-4o-personalized savings report by email. It hands the visitor real value (system size, savings, ROI, payback, incentives) before asking for anything, then qualifies them on the way out.
GEO / AI-answer optimization
Structured data (WebApplication, FAQPage, LocalBusiness, Article schema) plus an explicit crawler allowlist for GPTBot, Claude-Web, and CCBot, so the content is eligible to be cited by AI assistants, not just Google. The team observed early referral traffic from ChatGPT alongside Google.
Search visibility
A weekly Search Console, edit, re-rank loop. The site climbed from the bottom of page 2 to the top of page 1 on the terms that matter, and kept climbing.
- Total organic impressions
- 180,059
- Total clicks
- 832
- Average position
- 11.2
- 21.3 in Oct → 7.3 best in Mar
- Peak day
- 2,348 impressions
- March 2026
- Current 28-day run-rate
- 24,273 impressions
- ≈3.3× the January rate of 7,460
- Pages indexed / sitemap errors
- 82 / 0
Documented #1 and page-1 rankings
| Keyword | Position | Category |
|---|---|---|
| solar power for logistics centers | 1.1 | Warehouse / Logistics |
| solar for distribution & logistics centers | 1.6 | Warehouse / Logistics |
| solar energy systems for warehouses | 2.3 | Warehouse / Logistics |
| energy monitoring system los angeles | 2.9 | Energy Management |
| energy management system orange county | 3.1 | Energy Management |
| commercial solar orange county | 4.8 | Commercial Solar |
Top-4 globally, not just California, for “solar energy for warehouses.”
Live head-term visibility
| Keyword | Position | Impressions |
|---|---|---|
| commercial solar san diego | 9.5 | 562 |
| commercial solar los angeles | 14.1 | 556 |
| solar warehouse | 10.7 | 328 |
| multifamily energy solutions | 9.1 | 161 |
The lead engine
Every calculator completion is captured, sent an AI-personalized report (open/click tracked), and routed to a booking. A cold searcher becomes a tracked, pre-qualified, follow-up-ready lead automatically.
Real, organic, pre-qualified inbound
Generated while active outreach was paused. Anonymized to facility, city, bill range, and system size. Values are the calculator's own conservative install-cost estimates.
| Facility | Location | Monthly bill | Est. system | Est. project value |
|---|---|---|---|---|
| Office | San Leandro, CA | $30K–60K | 124 panels (~68 kW) | $198,400 |
| Manufacturing | Kirkwood, MO | $5K–15K | 68 panels (~37 kW) | $108,800 |
| Hospitality | Livermore, CA | $30K–60K | 65 panels (~35 kW) | $104,000 |
| Warehousing | Rancho Cucamonga, CA | <$5K | 36 panels (~20 kW) | $57,600 |
| Office | South Gate, CA | <$5K | 15 panels (~8 kW) | $24,000 |
| Hospitality | Costa Mesa, CA | <$5K | 7 panels (~4 kW) | $11,200 |
| Healthcare | Placentia, CA | <$5K | 4 panels (~2 kW) | $6,400 |
| 7 captured leads shown | 319 panels | $510,400 | ||
For contrast: Promise Energy's own paid-media plan projected $2,000/month to generate 8–15 leads at $130–250 per lead. Growth OS delivered comparably qualified leads at $0 per lead, and unlike ads, the organic asset keeps producing after you stop spending.
The traffic points at a real operator. Flagship projects include:
- LA Convention Center (2.2 MW)
- Kaiser Permanente
- Hanover Olympic
- Silver Star Apartments
- UC San Diego
- Ability Tri-Modal
The rest of the Growth OS.
See what Growth OS would do for your business.
We'll map where your site is leaking pipeline and what a Growth OS install would change. No pitch required.